miHoYo through monthly reset “genshin impact top up” recharge bonuses (e.g., first top-up double crystals), can stimulate users periodic consumption. According to 2023 financial report data, reset mechanism make Genshin Impact monthly average recharge revenue grow 30%, single-month peak reach 210 million USD, among which first-time top-up users proportion increase from 18% to 27%. For example, during November 2023 “double reset” period, Japan market single-day top-up volume surge 150%, users average spending amount from 45 USD rise to 68 USD, return rate increase 51%. Research show, monthly reset strategy can keep user payment penetration rate stable at 5.3% (industry average 3.8%), and user lifetime value (LTV) extend to 9.2 months (non-reset mode only 6.5 months).
From behavioral economics perspective, monthly reset utilize “sunk cost effect” and “FOMO psychology” (fear of missing out). Statistics show, users within 72 hours after bonus reset top-up probability 42%, far exceed other periods (average 15%). For example, after Genshin Impact 3.4 version update 2023, global users contribute 180 million USD revenue on reset first day, account for 23% of monthly total revenue. Additionally, limited-time bonus scarcity design (e.g., only 72 hours valid) can increase payment conversion rate to 18%, compare no time limit events (conversion rate 9%) efficiency double. According to Sensor Tower data, such strategies make Genshin Impact 2023 Q4 ARPU (average revenue per user) reach 14.5 USD, higher than Fortnite’s 12.3 USD.
Monthly reset also help balance game economy system. If long-term open double bonus, Genesis Crystals marginal utility will decrease 30%-40%, cause item inflation risk. For example, during 2022 non-reset period, some servers character gacha cost drop 15% (from average 75 pulls to 64 pulls), but player payment willingness decrease 12%. Through monthly reset, miHoYo control item output volatility within ±5%, user payment stability increase to 88%. Simultaneously, this strategy reduce refund rate—reset cycle refund requests only 0.7%, while permanent bonus refund rate up to 3.2% (data source: App Annie 2023 report).
Legal and market compliance needs also reset factors. For example, China “Online Game Management Interim Measures” stipulate virtual currency recharge limits need periodic refresh (single-month maximum 648 CNY). miHoYo through monthly reset first top-up bonus, both comply regulations (recharge limit compliance rate 100%), and avoid EU “anti-incentive consumption” investigation risks (2023 penalty cases reduce 60%). Additionally, third-party platforms like Codashop “genshin impact top up” service commission rate from fixed 5% adjust to tiered (monthly top-up over 100 USD portion commission drop to 3%), prompt miHoYo through reset mechanism disperse user consumption frequency, reduce channel costs 12%.