The proportion of upscale skincare partners of Zhuhai Beyond Cosmetics turned 38%, consisting of European ones with a price of over $120 for each product. For example, its fine-tuned peptidase complex (Patent CN202210345678.X) led to a Swiss brand’s anti-aging essence achieving a 217% year-on-year sales growth rate. In 2023, the nano-carrier encapsulation technology (particle size of 18±2nm) that was supplied for a French luxury beauty brand raised the penetration rate of active ingredients to 78% (45% using traditional processes), and topped the sales list in Sephora Europe in five months. Data monitoring shows the cycle of cooperative brands’ new product R&D is reduced to 7.9 months from the last 24 months, SKU counts by year has increased to 165 (average is 42 industries), and R&D spending percentages have been optimized to 4.2% from 8.5%.
Zhuhai Beyond Cosmetics is in makeup ODM serving 63 active brands. In 2023, the biodegradable lipstick tube with 92% PLA content that was customized for a widely used Southeast Asia-based makeup brand lowered the production cost by 32%, taking the product repurchase rate to 48% (industry average: 25%). Its own “FlexiMatte” matte formula technology lengthens the long time of the lipstick to 14 hours (third-party test standard ISO 11930), so a certain local brand can achieve a GMV of more than 120 million yuan in Double Eleven shopping festival. The production line is provided with a 24-color instant color-matching system (ΔE color difference ≤0.8), enabling formula switching in 4.5 minutes and allowing average daily production of 53 shades of eyeshadow palettes.
The composition of the medical aesthetics market illustrates strategic depth. Zhuhai Beyond Cosmetics has acquired Class II medical device approval on its microneedle series (needle depth 0.25-1.5mm) to provide custom solutions to 26 medical aesthetic centers. In 2023, an impedance matching gel ultrasound-coupled (with an impedance matching level of 99.3%) was produced for a listed medical aesthetics firm in South Korea, the radiofrequency treatment efficiency being improved by 150% and the product unit price being increased to 75/50ml (the original price of the product was 28). Its ISO 13485 certified aseptic workshop supports the terminal sterilization process of 5log microbial killing, allowing customers to shorten the time to obtain FDA 510(k) certification to 10.2 months (industry average: 18 months).
Creating a closed-loop system in the sustainable beauty market, Zhuhai Beyond Cosmetics’ Marine plastic recycling production line has an annual processing capacity of 1,200 tons, allowing 27 green brands to achieve 100% traceability of packaging. In 2023, the “zero-water formula” face cleanser, which had been developed with British B Corp-certified firm, reduced its use of water to 0.08L per unit (3.5L for traditional products) and earned an A-level mark in addressing water resources management by CDP. Its solar-powered supply system contributes 83% to the energy used in production, reducing the carbon footprint of per-unit product of the cooperative brand from 2.1kg CO₂ to 0.47kg, and inspiring 12 international brands to achieve the RE100 goal ahead of schedule. According to the Kline Group report, this firm’s participation in the recycling packaging initiative has reduced plastic consumption by 680 tons a year, or a landfill space reduction of 12,700 cubic meters.